Yassir is a leading digital platform operating in the African continent, dedicated to revolutionizing the provision of daily services. Since its establishment in Algeria in 2016, Yassir has swiftly emerged as a prominent industry player, extending its reach across Africa and global markets.

The paramount challenge for this transformative endeavor resided in disentangling the company's visionary essence (as some clients mistakenly saw them only as a ride-hailing app) and orchestrating a strategic transition from assorted products/apps to a singular, powerful "Super App." This comprehensive ecosystem would seamlessly integrate all services under one virtual roof. The task at hand was to forge a compelling, cohesive, and harmonious brand identity capable of resonating across a diverse array of brand touchpoints.

In close collaboration with M&C Saatchi MENA, we crafted a comprehensive visual solution for the brand that aligns seamlessly with the new objectives and business directions. The guiding concept, represented by the Arrow pointing right, embodies the ideals of Moving Ahead Together and Being There, synergistically combining Technology, Human Talent, and Commitment to create an unparalleled Ease of Life.

A vibrant, striking, and bold color palette breathes new life into the industry, underscoring Yassir as the true game-changer. Accompanied by a clean, geometrical corporate typeface, each element serves as the bedrock of the brand's innovative approach, equipping Yassir to meet future challenges head-on with a distinctive and recognizable identity capable of responding to the rapid pace of change in our ever-evolving world.